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Authenticity is essential to building trust, and consumers who feel they’ve been misled by a company’s advertising will not trust or think highly of the organization.Corporate social responsibility matters to the world because companies typically have great resources to enact positive change.
Why It Matters Betting on stock prices when you already know the answer is dishonest.Apple revolutionized personal technology with the introduction of the Macintosh in 1984.A Scandal Comes to Light A series of academic studies was responsible for bringing the backdating scandal to light.This disingenuous brand of “giving back” is what’s known as greenwashing.
Rather than actually engaging in social or environmental improvements, corporations may simply spin their advertising and marketing to make it seem as if they’re doing a good thing.
Ultimately, it seems Jobs swapped these options for restricted stock of lesser value.