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18-Sep-2017 11:43

Authenticity is essential to building trust, and consumers who feel they’ve been misled by a company’s advertising will not trust or think highly of the organization.Corporate social responsibility matters to the world because companies typically have great resources to enact positive change.

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Why It Matters Betting on stock prices when you already know the answer is dishonest.Apple revolutionized personal technology with the introduction of the Macintosh in 1984.A Scandal Comes to Light A series of academic studies was responsible for bringing the backdating scandal to light.This disingenuous brand of “giving back” is what’s known as greenwashing.

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Rather than actually engaging in social or environmental improvements, corporations may simply spin their advertising and marketing to make it seem as if they’re doing a good thing.

Ultimately, it seems Jobs swapped these options for restricted stock of lesser value.